The Lean Startup

The Lean Startup

Author Eric Ries
Category Business
Published 2011

About This Book

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom.

Key Takeaways

  • Build-Measure-Learn feedback loop for rapid iteration
  • Minimum Viable Product (MVP) development strategy
  • Validated learning over vanity metrics
  • Innovation accounting for measuring progress
  • Pivot or persevere decision-making framework

Who It's For

Entrepreneurs, startup founders, product managers, and anyone involved in building new products or services under uncertainty.

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